About Us

At Wichuw, our story is woven with threads of passion, creativity, and love. It all began with a girl and a boy who shared a dream to create something truly special together.

Meet Lily and Max, the heart and soul behind Wichuw. Lily, with her keen eye for design and unwavering determination, and Max, with his entrepreneurial spirit and love for quality craftsmanship, embarked on a journey to bring their vision to life.

Their story is one of serendipity. They met in college, drawn together by their shared love for art and fashion. As they spent countless hours sketching designs, exploring fabrics, and dreaming up concepts, they realized they shared more than just a creative spark – they shared a dream.

Driven by their passion for self-expression and individuality, Lily and Max set out to create a brand that would celebrate uniqueness in all its forms. They envisioned clothing that not only looked good but also felt good – clothing that empowered people to embrace their true selves and express their personality with confidence.

With Lily's creative flair and Max's business acumen, Wichuw was born. From humble beginnings in their small apartment, they poured their hearts into every stitch, every pattern, and every detail, crafting pieces that told a story and inspired connection.

But Wichuw is more than just a clothing brand. It's a testament to the power of love and collaboration. Lily and Max's partnership is a reflection of their shared values – integrity, authenticity, and a commitment to making a positive impact.

Today, Wichuw stands as a symbol of creativity, inclusivity, and empowerment. Each garment is a labor of love, designed to inspire and uplift those who wear it.

From the vibrant colors to the intricate patterns, every piece tells a story – a story of passion, purpose, and possibility.

Join us on our journey as we continue to create, innovate, and spread love through fashion. Welcome to Wichuw – where every stitch is made with love, and every piece is a work of art.